Question

The company is PepsiCo

Identify the six Cs (company, customers, category, consumers, competitors, and colleagues [senior management]) for the company.

Company:                                                                                                       

Include a brief summary of the company history, mission,

and brands/products the company offers.

Category:                                                                                                     

Include how the company is organized:

operating segments/product divisions.

Market position and top selling region and/or product division.

Colleagues:                                                                                                 

Include the top management of the company

Customers/Consumers:                                                                          

Who purchases their products (the target consumers), top customers/segments?

Competitors:                                                                                               

Who are the company’s competitors?      

Answer 1

Company: PepsiCo                                                                                                      

Company History: According to the PepsiCo website, the following information were found. PepsiCo, Inc. established through the merger of Pepsi-Cola and Frito-Lay. Pepsi-Cola was created by Caleb Bradham and Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin, and the H. W. Lay Company, founded by Herman W. Lay. The new company reports sales of $510 million and has 19,000 employees. In 1970, PepsiCo moved to New York making it as one of the featured foremost architects of 144-acre campus and with an outdoor sculpture garden. In 1985, it was the largest beverage company available in 150 countries. In 1988, it received the Grammy Awards for the most-watched commercial in history. In 1989, it could make up to Fortune 500 ranking. In 1997, PepsiCo spins off Kentucky Fried Chicken, Pizza Hut and Taco Bell as Tricon Global Restaurants, Inc. In 2000, it acquired a majority stake in South Beach Beverage Company. In 2006, Indra Nooyi became the CEO of PepsiCo. It introduced the 1^stclimate-friendly vending machines in the USA. Pepsico and Calbee foods went through a strategic alliance in 2009. PepsiCo and Tingyi Holding formed a strategic alliance in 2011. In 2017, worldwide, approximately 263,000 employees are associated.

Mission: Our Performance with Purpose efforts are directed toward creating a healthier relationship between people and food while continuing to grow our business. Through our 2025 Agenda, we are making progress on our goals, which aim to deliver change across our company, value chain, industry, and the world.

Global brands/products the company offers: Pepsi, Lays, Tropicana, Quaker Oats, Mountain Dew, Gatorade, 7UP, Doritos, Cheetos, Mirinda, Lipton, Ruffles, Tostitos, Aquafina, brisk, Mist-Twist, Fritos, Starbucks, Walkers, Pizza Hut, Taco Bell, Gamesa, Mug Root Beer, KFC and the list is increasing day by day.

Category:                                                                                                    

Include how the company is organized: According to the PepsiCo website, PepsiCo's food and beverage products are sold around the world. The global divisions, either independently or in conjunction with third parties, make, market, distribute and sell a wide variety of food and beverages in the diverse product portfolio, drive innovation, and focused on delivering Performance with Purpose - our goal to position PepsiCo for long-term, sustainable growth by aligning what is good for their business with what is good for society and the planet.

Operating segments/product divisions: Six Divisions

• North America Beverages (NAB)
• Frito-Lay North America (FLNA)
• Quaker Foods North America
• Latin America (LA)
• Europe Sub-Saharan Africa (ESSA)
• Asia, Middle East & North Africa (AMENA)

Market position and top-selling region and/or product division:

According to 2017 Annual Report of PepsiCo,

Net Revenues

• North America Beverages 33%
• Latin America 11%
• Asia, Middle East and North Africa 10%
• Quaker Foods North America 4%
• Europe Sub-Saharan Africa 17%
• Frito-Lay North America 25%

Division Operating Profit

• North America Beverages 23%
• Latin America 8%
• Asia, Middle East and North Africa 9%
• Quaker Foods North America 6%
• Europe Sub-Saharan Africa 12%
• Frito-Lay North America 42%

Colleagues:                                                                                                

• Herman Lay, former chairman and CEO of Frito-Lay, was chairman of the board of directors of the new company;
• Donald M. Kendall, former president and CEO of Pepsi-Cola, was president and chief executive officer.
• Indra K. Nooyi, Chairman and CEO
• Jim Andrew, Executive VP, Chief Strategy and Transformation Officer
• Jon Banner, Executive VP, Global Communications and President, PepsiCo Foundation
• Umran Beba, Global Diversity, Engagement and Talent Officer
• Jody Davids, Senior VP and CIO
• Ruth Fattori, Executive VP and CHRO
• Dave Yawman, Executive VP, Government Affairs, General Counsel and Corporate Secretary

And others are the president of different areas and global operations

Customers/Consumers:

According to Annual Report 2017 (pp 6), wholesale and other distributors, foodservice customers, grocery stores, drug stores, convenience stores, discount/dollar stores, mass merchandisers, membership stores, hard discounters, e-commerce retailers and authorized independent bottlers, among others. The distribution system uses direct-store-delivery (DSD), customer warehouse and distributor networks.

Competitors:                                                                                               

DPS, Kellogg, The Kraft Heinz, Mondel z International, Reeds, Monster Beverage, Nestlé, Red Bull, General Mills, Hersey, P&G, Snyder’s-Lance, Conagra Brands and Unilever.