Question

discuss four sources of big data relevant to a retailing organisation

Answer 1

Answer: The following are the four sources of big data that are relevant to a retailing organization

1. The company’s website: Most of the companies have a website and the customers visit their website for collecting information about their products/service. This is therefore one major source from where the organizations may collect information about their customers

2. The loyalty programs: Many retailing organizations have loyalty programs in which they issue discount cards and so on to the customers. These loyalty programs provide the companies with insights about their customers

3. Social media pages: Many retail organizations have their social media pages on the platforms like Face book, instagram and so on. Here people comment and express their views about the organizations and hence it is a source of big data

4. Third party sources: There are many organizations that are into the business of collecting customer data in many industries and selling it to the other organizations for money.