Question

This is just your basic understanding about the micro economics. In this essay you will explain.

how advertisement has impact on their consumer behavior.?

Answer 1

Step 1- Advertisement:
It is a way of communication to persuade consumers to buy particular goods or services.
Its main purpose is to make the name of companies popular and gain good status un the world.
As after watching advertisements more people become eager to buy products and companies earn more profit.

Step 2- Impact of advertisement on consumer behavior:
It influences the motive of a consumer to buy a particular product.
It makes or alters perception in the mind of consumers for a product.
It helps to arise the psychological motive of a consumer to buy a product.
Advertisement considers the emotional and rational concept of appeals.
Rational appeal considers the benefits and problems that can be solved by using a particular product.
Emotional appeal considers psychological, social and emotional requirement of consumers.
Advertisement is magic that alters the needs and wants of consumers and it also creates a need among people.
Advertisement plays an important role in shaping the behavior of consumers as they force them to buy a particular product and work as a source of motivation for consumers and build trust among them.
The behavior of consumers is influenced by advertisement through cognition.
Consumers can observe cognition by using their senses, attention, memory, perception, reasoning, language, etc.