Question

(Social Media)

List and explain some ways social media can assist you in developing your brand strategy. Think about the variety of social media tools available. Which one do you find most useful? Which one would you avoid using, if any?

Answer 1

Social media indeed helps to develope, create, cultivate the brand strategies.

The external tangible facets like Brand name, logo, punchline, graphics, packaging, mascot etc can be made sensationally viral through social media.

This will help elevate the awareness, curiosity towards the brand.

The detailed illustration of the attributes and features allied with the brands can be communicated to the customers through social media platforms like Facebook, Instagram, Linkedin, You tube and What's app.

Social media is undoubtedly an interactive platform. The queries, questions of the customers can be better handled through such an interactive platform.

The recent news, changes, experimentation, research and development can be communicated to customers through text/ articles, videos, photographs etc.

The allied aspects like compatibility, time saving, interactive mode, more opportunity for engagement, affordability etc make more sense to customers/ users.

Google Trends, Buffer, Brandmentions, Canva, Buzzsumo, Brand 24, Feedly are some of the fine tools in the above mentioned context.

The only precaution to be taken is an entirely new tool should not be used without proper testing and suggestion/ advice from a social media expert.