Question

Some have claimed that social media is the wave of the future and in reality, it is. Consumers are spending more of their time on their phones on their social accounts, instead of glued to a television set. So, marketers have to meet the customers on the channels that the customers are most likely going to be on, so social media is the latest item on the menu.

Consider: Burger King, KFC, Olive Garden, and Chick-Fila

    Pick one of the above brands and determine two social media platforms that you think this business should be utilizing. Then discuss why do you think they should be using these two platforms and how the selected platforms aligns with the current target market for that brand?

    Using the same brand and social media sites you discussed in the above bullet, pick 1 (ONE) of of these strategies: inform, educate, engage, or entertain your target market and discuss how you will use it with your business across the platforms you identified. Why have you chosen this particular marketing strategy for your sites? Why do you think it will be effective in turning your social media followers into customers?

Answer 1

KFC is an American fast-food multinational restaurant chain that has a specialty in fried chicken. The company can enjoy a lot of benefits if it starts using social media platforms such as Facebook and Twitter in order to facilitate interactive involvement with its users who are quite associated with the brand. Apart from promoting the products and brand with the help of these social media platforms, KFC can also utilize these social media tools to interact with the customer, asking for their suggestions and opinions and to develop a closely-knit community of brand-loyal customers.

KFC can also use these social media tools to inform, educate and involve and entertain the current and target customers. Both Facebook and Twitter facilitate the opportunity to upload different types of multimedia content such as pictures, video, text. KFC can upload the latest information about its products and the way these products are prepared and direct messaging features can help the company to have a close association with the target market.

The main reason for focusing on these tools is that they are free to use and anyone can access it from anywhere in the world. Apart from this, these tools also provide organic marketing and paid social media marketing that can help the company to segment and target the customers

Converting social media users into the customers of the company is quite easy and also beneficial for the organization. These people are most likely to be loyal to the company and can be used as the brand ambassadors and thus creating good referrals for KFC. This will help the company to have the long term association and relationship that benefits both the customers and KFC in the long run