Question

Propose two relevant research questions. Design marketing research study to address the research questions.

Answer 1

Research question 1

Which age group gets infected by corona virus most in Italy's city of Milan in march 2020

Research question 2

What are the factors responsible for spreading of corona virus infection in Italy's city of Milan in march 2020

Marketing research process

1. Identify and define the problem. We have identified and defined the problems as above .
2. Developing the approach.

• Budget is $ 10000 for answering both the above questions .
• This is a very relevant time as people are getting infected and there is no cure for the same .
• data collection & sampling method : we will collect secondary data ( available with government ) of the people who are infected . The most important is age , past health record , economic status , their travel history , temperature , humidity and other weather details of Milan city etc. After collecting data we will also try to interview people if possible after they come out successfully from infection or base our study on secondary data itself ,and try to get the inputs from hospital too . If possible we will try to contact the family members of the infected patients to get more in depth information .
• Hypothesis 1 ( for question 1 ) : people whose age is greater than 60 years are more prone to corona virus infection in Italy 's Milan city in 2020.
• Hypothesis 2 ( for question 2 ) : The infection spreads through close contact or touching within a space of 1 meter.

3. Research design. The questionnaire will be straight forward and collect all relevant details like age , gender , travel history , food habits ( vegetarian / non vegetarian ) . We will send the questionnaire first to hospitals , and then go in person to meet the medical officers at these hospitals .

4. Collect the data. We will test the questionnaire with at least 10 people to find its relevance .

5.Analyze the Data. We will analyze the data thus gathered to find out the trends . We will use excel to crunch the data .

6.Report, Present, Take Action. We will present survey research findings and draw conclusions. We will check if our hypothesis is true or false and then present findings.