Question

Analysis Organizational Structure of Audi

Specialization:

Formalization:

Centralization:

Hierarchy:

Answer 1

Audi established itself in yeh year 1910 and is now manufacturing and operating worldwide. The company distributed the cars all over the world and has its operations in 9 countries in Europe, Asia, America and Australia. Audi is one of the large multinationals in the world. Audi has its operations across various layers of operations and also has big geographical dominance. The corporate management of Audi aims at providing maximum satisfaction to the customers and its stakeholders. Specialisation is the concept that deals with the expertise of the brand. Audi has its expertise in cars and its parts. It has speed it’s operations and is famous for its cars. The company has earned its name through these years because of its expertise in this area. The next aspect or factor is formalisation. Formalisation refers to the formal or informal structure. Informal structure is comparatively more efficient because it involves the feelings of people also. Audi, as a big multinational adopts the informal organisational structure. Centralisation is the other important factor which refers to the centralised or decentralised decision making power. Audi evidently adopts decentralised structure because it considers the viewpoint and suggestions of all the managers and the employees. The last important factor is hierarchy. Audi clearly follows the principle of scalar chain where the subordinates should pass on the information to their immediate seniors who would further pass it to their seniors. It is the way how the information can reach to all the levels. Hence, these are the factors of success of Audi.