Question

4. Advertisers are usually very conscious of their audience. Select an issue of a popular magazine such as Time, Sports Illustrated, Ebony, Vanity Fair, Vogue, etc. From the issue choose two advertisements to analyze. Try to determine the audience being appealed to in each advertisement, and analyze the appeals (verbal and Visual) used to persuade buyers. How might the appeals differ if the ads were designed to persuade a difference audience?

Answer 1

One of the advertisements is regarding a brand new sports car that is available for sale on road to the customers. The ad is specifically meant for male customers and has a beautiful lady touching the car grabbing attraction wearing cloth in attractive color. The features are boldly highlighted as pictures with little words based on the assumption that men are well aware of automobile parts. If this ad was to be meant for the female audience, the female model would be replaced by the male model and more highlight would be given to the discounted price tag offer because the female audience could be technically weak knowledge as compared to their counterparts.
Another example is that of a skincare product that is advertised in the form of a testimony. The testimony is verbal and has a female candidate in it showing a before and after use experience of the product. This would preferably grab the attention of the female audience who are young and are targeted on them using the verbal persuasive technique as well. If the skincare product was meant to attract an older popular demographic for wrinkles, the technique would be still verbal but testimony would be replaced by a participant aged 50 or above.