Question

In a push strategy, the focus is on ________.

Select one:

a. end users

b. members of the channel who are targeted for promotion

c. stimulating demand for an offering directly from the end user

d. members who typically rely on advertising

e. end users who drive the distribution of the new product

In the context of online advertising decisions, ________ are visually appealing, full-page ads that are delivered before the viewer is directed to the intended web page.

Select one:

a. search engines

b. search ads

c. banner ads

d. microsites

e. interstitials

A plan for initiating a viral marketing campaign to specific customers is called a(n) ________.

Select one:

a. viral marketing strategy

b. diffusion process

c. seeding strategy

d. dark web

e. PR campaign

A unique feature of Snapchat is that shared information is ________.

Select one:

a. unique

b. not brand related

c. temporary

d. popular with older consumers

e. networked

________, one of the seven dimensions used by researchers to define a website interface, is a site's ability to enable transactions.

Select one:

a. Connections

b. Commerce

c. Content

d. Communication

e. Community

Answer 1

Ans:

• In Push Strategy , the focus is on - b.) Members of the channels who are targeted for promotion.

Reason: They are focused on marketing intermediaries such as wholesalers and retailers. They are the channel. Pull Startegy focus on end users.

• In the context of online advertising decisions, e.) interstitials are visually appealing , full page ads that are delivered before the viewer is directed to the intended web page.

Reason: They are either shown before or after the webpage . It is served by ad server and generally collects information.

• A plan for initiating a viral marketing campaign to specific customers is called a c.) Seeding Strategy
• A unique feature of Snapchat is that shared information is c.) Temporary

• b.) Commerce, one of the seven dimensions used by researchers to define a website interface, is a site's ability to enable transactions.

Reason: Other dimensions are context, content, community, connection, customization, communication