Question

What is NOT included in the AIDA acronym?

Select one:

a. action

b. desire

c. attention

d. interest

e. attitude

In the initial introduction of the Prius, Toyota put much effort into building awareness of the emerging need for hybrid cars and also educating potential customers about what a hybrid car actually is. This is an example of the ________ stage in the AIDA model.

Select one:

a. attention

b. desire

c. action

d. interest

e. decision

________ provides an incentive, such as a coupon, for a customer to buy a product or for a salesperson to sell it.

Select one:

a. Promotional campaign

b. Media buying

c. Sales promotion

d. Advertising

e. Buzz marketing

A push strategy usually relies on a combination of sales promotion and ________ directed toward channel members.

Select one:

a. personal selling

b. virtual marketing

c. indirect marketing

d. social media promotion

e. public relations

Cho was in need of a new job after being laid off. Her friend suggested she put her resume on ________, a social media site geared toward working professionals and companies who use it for recruiting.

Select one:

a. LinkedIn

b. Google Plus

c. Facebook

d. Twitter

e. Reddit.com

Answer 1

Attitude is not included in the acronym of AIDA.
Explanation - AIDA stands for Attention/Awareness - Interest - Desire - Action, which is a marketing model and is also considered to be one of the best marketing model that a business organization should follow. It also helps in understanding the customer's choice and other marketing needs.

In the initial introduction of the Prius, Toyota put much effort into building awareness of the emerging need for hybrid cars and also educating potential customers about what a hybrid car actually is. This is an example of the attention stage in the AIDA model.
Explanation - Because, we can clearly see that how Toyota has put their efforts in trying to draw the attention of the potential customers so that the hybrid cars can be sold in the market.

Sales promotion provides an incentive, such as a coupon, for a customer to buy a product or for a salesperson to sell it.
Explanation - Sales promotion is one of the very own oldest method that a business organization can employ for selling their products to the customers. It never gets old to distribute the coupons and attract the customers, so in this way sales promotion can be defined as that incentive through which a customer can be made to buy a product.

A push strategy usually relies on a combination of sales promotion and personal selling directed toward channel members.
Explanation - This is because the push strategy always focuses on the concept of personal selling techniques and sales promotion techniques for directing towards the distibution channel of the marketing.

Cho was in need of a new job after being laid off. Her friend suggested she put her resume on LinkedIn a social media site geared toward working professionals and companies who use it for recruiting.
Explanation - LinkedIn is infact a website which has a number of professionals who are interconnected through their works and professions, so in this way by updating your profile with the required details and resume also, you could fetch requests from your desried professions and employers if they come across such profiles.

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