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Josie's Shoes ran an advertisement in the local paper to advertise a sale, but also posted...

Josie's Shoes ran an advertisement in the local paper to advertise a sale, but also posted it on social media. This is an example of a push strategy True or False 
 
Promotion involves several forms of communication that are used to inform, persuade, or remind. True or False 
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Answer #1

1. False

This is a example of pull strategy where awareness is being created among the customers to ensure the sale of the product. Discounts, cashbacks etc are termed as push strategy.

2. True

Promotional activities can be done digitally or through print media. The promotional activities are carried out to create awareness among the consumers about the product, brand and any ongoing discount offers.

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