Question

Case Study 1: Faster Recruiting Needed at Intuit

Intuit is a software company that produces four products: TurboTax, QuickBooks, ProConnect, and Mint. The company’s mission is “powering prosperity around the world.” To accomplish its mission, Intuit needs to attract top talent, the majority of whom have strong technical skills. Until recently, the company could advertise for employees, bring them in for multiple interviews, and then make a decision about who to hire. With the lower unemployment rate overall in the United States and the higher demand for technology workers around the world, Intuit now finds itself needing to put candidates through one day of tests and interviews and make a quick decision—sometimes even making the offer the same day as the interview.

Founded in 1983, the company now has 8,300 employees worldwide and has received accolades, including being named a Fortune 100 “Best Company to Work For” for 16 consecutive years. The company also has been named a “Best Workplace for Diversity” and a “Best Workplace for Women.” In fiscal year 2017, Intuit’s revenue was $5.2 billion. The employee culture is one of innovation, action, and passion about the work that employees perform.

The company believes strongly in corporate social responsibility. With each Intuit Prosperity Bundle of TurboTax and QuickBooks purchased, the company donates $25 to a Kiva entrepreneur. (Kiva is an international non-profit focused on connecting people through lending and has a goal of reducing poverty). Overall, Intuit has donated 30,000 employee hours to charity, reduced their building carbon footprint by 64%, and made product donations worth $42 million.

Questions

1. From all reports, Intuit provides a great work environment for its employees. Review the recruiting website of Intuit and read about the company at review sites such as Glassdoor.com and indeed.com. Based on what you have learned about effective recruiting strategies, what employees are saying about Intuit, and what the company says about itself, evaluate how well the website succeeds at creating a compelling recruitment message.
2. Based on your research to answer Question 1, discuss the value of websites that review companies from both an employer and potential employee perspective.
3. How would you describe Intuit’s value proposition?
4. Discuss why you would or would not want to work for a company like Intuit if you had the type of skills for which they were recruiting.

Answer 1

Intuit is an American software company that sells software for a variety of groups such as small businesses, accountants and so on. Intuit’s recruitment website is designed in such a way that it tempts one to go through almost every single part of the website. The career section categorizes job opportunities based on whether the applicant is a professional or student/ new graduate, location preference, etc. It also lists down various profiles available such as software engineering, product management, business development, executive and a number of other profiles. On the right side of the page, it also asks questions related to likeliness of the website and how much is one interested in recommending it to a friend or colleague. As one scrolls down, there are blogs. On scrolling down further, there is a section that displays the achievements of the company like Fortune’s 100 Best Companies to Work For, Fast Company’s 50 Best Workplaces for Innovators and what not. Then, there are reviews of the current and former employees which have been taken from various websites. #IntuitLife is what looks very colorful and one cannot resist clicking on the same. Last but definitely not the least, there is a section which throws light on the culture at Intuit and the values that it carries within itself. All these factors together make the website appealing and one would definitely think of joining the company in the future.

Whenever a person wishes to look for job, the first question that comes to mind is that how many people currently working at a company are happy with their company? To answer this question and many others, websites which review companies play an important role. These websites carry a lot of information regarding the pay scale, perks, pros and cons of working in a company, work culture, attitude of management and so on. If a person feels that employees in a particular company are happy and satisfied, the job seeker would definitely like to know more about the company. These websites also has a section that enlists the steps being followed in the recruitment process and how to prepare in such a competitive world.

Intuit’s value proposition lies in making optimum use of its technological and human resources as happy employees means happy and healthy company. Flexibility, accessibility, support, reliability, reputation, etc. play key role in making the company best in its field.

If a company like Intuit is offering job, I would definitely join because what matters more than salary is the peace of mind and work-life balance. The employees are definitely happy with the way company works and treats its employees. It is a thumbs-up for almost every person working in the corporate world.