Question

Choose a topic in the marketing field and write a paper. In the paper the following must be answered. Discuss in detail the topic Why is this topic important in the field of marketing How does this topic aid either a business or consumer What take away would you have for the topic or what have you learned? Your paper should be a minimum of ten pages, including title and reference pages,

Answer 1

Marketing:

The marketing is a concept in which the needs and wants of the customer is identified and the company would want to satisfy on the customer needs and build a good relationship with them for business development and the company to sustain longer in the market.

The following are the aspects of marketing which makes the super functions within the organization:

1. Market main concept is research and analyze as that helps the company to plan on its product and services to be provided.
2. An accurate plan is done through marketing management, finding on the buyers, demands etc, as we need to understand about all in detail and that should be reliable.
3. Experimentation and evidence based research study in marketing is done, as where the data’s can be manipulated on decision making process for the business.

The organization can use marketing as competitive advantage as explained below:

1. The competitors need to be analyzed by the marketing management as that contain on the statistical, graphical details, in which the information on the finding of competitors can be understood.
2. Marketing helps the company to understand on the innovation, the company after doing a research on the competitors will ensure to develop unique product and services to increase its market rate which impact on the competitive advantage in the market through differentiation.
3. A cost and demand can be planned by the company through marketing, so according to that demand of the product and services can be made to increase the competitive advantage in the market, as where it impact on the profit of the organization.

The marketing manager has to make the following important decision as that impact the growth of the organization explained with decision outcome and measures:

1. A competitor plays a major role in the market, so the price and quality should be provided high to sustain in the market. A manager should build software to understand the market for decision making, so that the company can easily measure towards the market as where it can be segmented based on geography, economic, customer, suppliers etc. As where the tools would save all the data and that can be used for future forecast.
2. The demand of the product needs to be created through online services by posting advertisement to attract the customers. A free website and downloads should be created by the manager, so that all kind of customer would be attracted towards the purchase of the product and services.
3. Communication plays a major role for the marketing managers, so through communication a good relationship will be maintained with the customer and that bonding would impact on business growth. The brands can be promoted through communications as that reach the market easy than any other modes.So that increase the loyalty and trust of the customers and makes the company to sustain longer in the market.

The difference between market segmentation and market positioning is explained below:

Market Segmentation	Market Positioning
The division of market based on different groups to meet consumer who has similar needs.	Positioning is creating an image for products or services in the market.
This segmentation can be based on demographic, psychographic or behavioural.	This positioning can be based on income group, niche customers etc.
	Even before selling creating perception in the minds of consumers is position.

I have chosen Apple Inc. which is an American Multinational Technology Company develops and sells on the electronics, software, online services etc. The company had targeted the customers and it had positioned high in the market on attracting their customers:

1. The company develop unique product and services in the market with different features to attract its customers, so that their target and position in the market covered with niche customers.
2. The apple target on the high end customers, as where even the price is high the demand for the product is also high in the market.
3. The company provides the best quality and that increased the competitive advantage in the market, so that their position captured the market with their right targeting on their product and services.
4. The company had used on high end technology with innovative ideas towards their product and services to increases their market shares.