Question

Research general-merchandise retailer from MARKETING summarize it into 2-3 paragraphs

Answer 1

General Merchandise Retailers-General Merchandise Retailer: May be a discount store, specialty store, category specialist, department store, drugstore, off-price retailer, or extreme value retailer; may sell through multiple channels, such as the Internet and catalogues-

Discount Store: Offers a broad variety of merchandise, limited service, and low prices-

Specialty Store: Concentrates on a limited number of complementary merchandise categories in a relatively small store

-Category Specialist: Offers a narrow variety but a deep assortment of merchandise

-Category Killer: Offers an extensive assortment in a particular category, so overwhelming the category that other retailers have difficulty competing

-Department Stores: Retailers that carry many different types of merchandise (broad variety) and lots of items with each type (deep assortment), offer some customer services and are organized into separate departments to display their merchandise

-Drugstore: A specialty store that concentrates on health and personal grooming merchandise, though pharmaceuticals may represent more than 60 percent of its sales

-Off-price Retailer: A type of retailer that offers an inconsistent assortment of merchandise at relatively low prices

-Extreme Value Retailer: A general merchandise discount store found in lower-income urban or rural areas