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As a business consultant how would go about explaining the rationale for choosing writing and networking...

As a business consultant how would go about explaining the rationale for choosing writing and networking as your marketing approach for a new consulting company you are about to start.

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Writing and networking are good sources to reach people and advertise about the company. Networking helps in getting information and also connecting with people all over the world which would be a great opportunity for the company to spread itself. Writing helps in drafting information and reaching out to customers and it is a better medium than speech which might be misunderstood. So we could use the combination of writing and networking by creating websites for company and using social media and other sites to connect with people. We can gather information and improve our ideas so that the company will not have any problems once it starts and also we can start the customer base by staying connected.

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