Question

Suppose you were the owner of a non profit imaging facility and clinical medical laboratory. Define what some of your customers and market segments could be.

Answer 1

Image facility services indicate the availability of the X-ray, scanning, sonography, endoscopy procedures in the imaging laboratory. Non profit imaging facility organization provides these imaging techniques to the patients or stakeholders with minimal charges. Sometimes X-Ray and other imaging techniques are done without taking any charges for those who are unable to spend money on testing.
As an owner of a nonprofit imaging facility and clinical medical laboratory it is important to identify the customers and market segments for better understanding the business operation. One thing that must be kept in mind is no profits can be charged from the customers.
Customers who try to avail the nonprofit organization for their clinical tests are usually not sound economically. Hence, they prefer free services or little paid services for their treatment procedures. This non profit organization is associated with the government health department and gets monthly remuneration and funds for its non profit medical services.