Question

Which of the four social media user types identified by the Social Technographics Score would you classify yourself as?

What would this mean for marketers targeting you?

Find an ongoing social media marketing campaign. Assess the components of the campaign in terms of whether and to what extent it offers participation route for the Social Technographics segments.

How could the campaign be improved to better engage people of varying levels of social media involvement?

Answer 1

Facebook is one of the four social media user types identified by the Social Technographics Score that I would classify
myself. It means that the marketers can target me through my Facebook profile for marketing. Facebook is one of the most reliable platforms to marketize products. It helps marketers to understand the product and pricing preferences of the target customers and their feedback regarding the product. For example,- marketers can directly visit my profile to understand my opinion regarding their products and services and suggestions to improve the product and service quality.
An ongoing social media marketing campaign is – Wayfair’s digital marketing campaign on Instagram.
Wayfair has transformed its checkout process by providing shopping updates regularly of its tagged products on Instagram, along with photos. Customers can quickly check details of each of the products including quality, components and price. The strategy is helping the home décor company to attach its customers with a more personalized approach.
Instagram mainly offers a participation route in the social technographic segments. It is one of the fastest-growing social media applications used by Americans. Thus, there must be a significant participation route for the Social Technographics segments.
The company can improve its campaign for better engagement by adopting the same initiative on other social media applications like Facebook, Twitter and YouTube. The company will be able to engage many customers actively.