Question

How to write a marketing plan database research paper about automobile industry?

Answer 1

To write the marketing plan database research paper about the automobile industry.Following points can include:

a) Create the product or service of the particular sector(automobile industry) of any existing organization that will be basis on the marketing plan database research paper.

b) For this marketing plan,you have to prepare the research paper with the following elements can include like:-

1. An overview of the existing organization.Here automobile industry or any particular automobile company is the sector,on which we have to write the research paper.
2. Detail description of the product and service offered bu the company or detail description of any particular product and service of the company/industry.
3. Explain the importance of marketing plan data in the organization success.
4. Do a SWOT(Strength,Weakness,Opportunity,Threat) analysis of product/service of the  organization/industry in the current scenario.
5. Use the marketing research approach for the particular industry/organization.
6. The marketing research approach you will also used to develop the marketing strategy for the product/service

In the Sample of marketing plan database research paper following things are also include:

1. Organizational overview

a. Name of organization( selected industry you had choose for the research)

b. Mission statement – It tell the what is the mission of the company in the future and tells the organization’s basic values and philosophy

c. Geographic location (Where the automobile manufacturing plant is situated)

2. New product description

3. SWOT analysis ( discuss in detail the Strength,Weakness,Opportunity,Threat of the automobile industry)

a. Strengths (internal) - Write the strength of the automobile company or particular choosing company

b. Weaknesses (internal) - Research and cover all the weakness of the company.

c. Opportunities (external) - Opportunities is a external factor for the company.where they have to research what are the Opportunities are available in the market.

d. Threats (external) - Threats for the company like competitiors and the new innovation for the company.

4. Marketing research

a. Consumer analysis (What is the customer precipitation about the product)

1) Demographics - Cover all the customer segment according to the demographic area.

2) Psychographics - Cover all the psychographic parameters that in the mind of the customer.

3) Behaviors (e.g. purchase behaviors of the customer)

4) Geographical considerations

b. Industrial analysis - because the industry is automobile,you can also analyse the industry.

5. Segmentation ( which age,gender of people use the product and service)

a. Criteria -In which criteria you cover your customer segment

b. Target market -Analyse that the What is the companies target market is.

6. Differentiation and positioning - It help the company to differentiate with there competitors

7. Stage of the product life cycle - product life cycle of the

8. Marketing mix (include the Product,price, place, promotion of the industry or the particular organization)

a. Product/service

1) Type – good, service, idea, etc.

2) Features – What are the new feature of there products and services.which will attract more customer.

3) Identification – It help the to identify the brand name, label with the help of packaging and logo.

4) Production method/delivery of service

b. Place

1) Channels of distribution – What are the channel used by the company to distribute there products like - manufacturer, wholesaler, retailer

2) Product location availability

3) Physical distribution/location of facilities/modes of transportation

c. Price

1) Pricing strategy

a) Profit-oriented

b) Sales-oriented

c) Status quo

2) Cost

a) Production

b) Distribution

c) Overhead

d) Sales

e) Marketing

3) Markup

4) Suggested selling price

5) Profit margin

6) Price and quality – It tell the products and quality of the product and what customer think about the price and quality of the company's product and services.

d. Promotion (how the organization promote the product in the country or in the global world)

1) Personal selling

2) Advertising

a) Direct mail

b) Internet

c) Telemarketing

d) Television

e) Radio

f) Others

3) Sales promotion – Sales promotion tell about the how company give discounts, coupons, contests, sweepstakes, tradeshows, etc.to there customer to push the sales the promotin.

4) Public relations

5) Web site

9. Budget

10. Control/monitor

a. Feedback mechanism to monitor progress

b. Evaluation process

c. Performance objectives (quantifiable elements)

1) Profit margin

2) Market share

3) Promotional effectiveness

4) Market penetration

So, this is sample of the marketing plan database research paper about automobile industry.