Question

Toxic Burger has divided their customer base in to smaller, largely homogeneous groups that share common...

Toxic Burger has divided their customer base in to smaller, largely homogeneous groups that share common buying behaviors and characteristics. This practice is known as ____________________.

Question 10 options:

customer analysis

segmentation

consumer variability

customer sampling

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Answer #1

ANSWER: segmentation

Explanation: segmentation is the practice of dividing customer base into smaller, and mostly homogeneous groups having common buying behaviors and characteristics.

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