Diageo's three biggest challenges are:
1. Risk management: As the company is facing problems in managing risk for a long time even after having control on it. the biggest challenge for the company is there is no perfect indicator that can tell the trends in risk and which risk is increasing and which is decreasing and by what rate.
2. Consumer tastes: The company finds it difficult to change the product composition with the change in customer preferences and tastes, unlike other brands. The brand is not highly consumer-centric as the demand can be influenced by many factors that the company cannot keep on track with.
3. Product quality: The quality of the product has been questioned by many customers as the products were contaminated. The contamination was the action of the third party or the company's own fault, in either of the case, the company's sales have decreased.
Diageo's three biggest success stories.are:
1.A leader in the industry: Diageo has emerged as the leader of the alcohol industry with an excellent collection of brands across spirits and beer.
2. Diversity management and sustainability: The company has succeeded in creating a diverse platform for the workforce by efficiently managing it. Also, the company has built a sustainable supply chain by empowering customers around the globe.
3. Governance and ethics standards: The company has enhanced an efficient third-party due diligence program, Know Your Business Partner. it enables a stronger central insight and ensures a greater impact on risk.
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