Discuss the statement “Marketers don’t create needs; needs preexist marketers.” Can marketing effort change consumers’ needs?...
Discuss the statement “Marketers don’t create needs; needs preexist marketers.” Can marketing effort change consumers’ needs? Why or why not? Can they arouse consumer needs? If yes, how?
Homework Answers
Every human being has desires, needs and wants. Marketers do not create needs but they shape a consumer’s needs. Marketing is not intended to change consumer needs but it has a strong influence on what a customer buys. Needs can be physiological or acquired through beliefs and relationships. Marketers can not always influence needs of consumers.
Arousing of needs is possible through advertising. Television is believed to be a good medium for arousing needs. Advertising through television is a marketing effort that arouse ‘wants’ for products and services that consumers would then buy to satisfy their needs that was always there but never really felt. Many of the companies use market research to know the unknown and unfelt needs of consumers and then design a product or service that suits and satisfies consumer’s needs. The companies’ goal is to grab customers’ attention and create demand for products and services.
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Discuss the statement “Marketers don’t create needs; needs
preexist marketers.” Can marketing effort change consumers’ needs?...
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Consumer Behavior in business - Please reply with a few paragraphs How and why do you...
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in your own words help me discuss on how Marketers spend a lot of time talking...
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needs to be around 250 words Using the topic materials, discuss the factors that drive family...
needs to be around 250 words
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QUESTION 7 1 points Save Answer Marketers are very interested in demographics, since the demographic situation...
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needs to be around 250 words
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QUESTION 7 1 points Save Answer Marketers are very interested in demographics, since the demographic situation changes very rapidy and the marketer has to keep up with these changes these vwill tell the marketer everything about the values and Iifestyle of a consumer these will tell the marketer exactly what products it needs to make these will influence the strengths and weaknesses of a company basic characteristics such as age and gender often predict purchasing behavior QUESTION 1 points Save...
please answer both questions
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