Question

# Which store stands the best chance of attracting shoppers based on the data below? Explain. Store...

Which store stands the best chance of attracting shoppers based on the data below? Explain.

Store A: 29,272 m2, 3.2 km

Store B: 28,030 m2, 2.2 km

Store C: 18,357 m2, 1.4 km

Store D: 25,342 m2, 2.6 km

Now, here the data is very limited. We have been provided with the size of the store along with its proximity. This is more of a logic based question.

People tend to shop where they get more variety. Also people tend to be lazy, so they would not want to drive/walk a lot. So taking in consideration all these factors along with the law of diminishing marginal utility, I believe one store satisfies all those conditions that will make it attractive to buyers. That store is:

which has a size of 28,030 m2 and proximity of about 2.2 km

The first store A is too far away for a consumer so people will tend to avoid it;

The store C has too less variety as its smaller in size than its counterparts

The store D would lose out to store B both in size and proximity.

Please let me know if anything is unclear in comments. Will reply ASAP. Please upvote if satisfied!

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