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To what extend does Louis Vuitton provide a sustainable competitive advantage?

To what extend does Louis Vuitton provide a sustainable competitive advantage?

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Louis Vuitton Provide a highly sustainable competitive advantage. Whenever we think of a luxury product with uniqueness we think of Louis Vuitton.Here are the reason for its strong sustainable competitive advantage :

  • Richness of Past - LV is easily recognized by its logo and is one of the oldest and yet most fashionable boutiques in the world.It has a rich history and the way it blends its designs with art and culture is excellent.
  • Excellent Craftsmanship of the product - The fineness with which the products are crafted and raw materials used in them gives LV a competitive advantage.They don't compromise with the raw material,design or craftsmanship.Probably giving importance to even little details gives them this superiority.
  • Luxury Branding with A feeling of Exclusiveness - LV product has a superior luxury image and the mere use of its products by celebrities and the uniqueness in each of its product give them this competitive advantage.

These things gives Louis Vuitton a sustainable competitive advantage.

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