ATT (the phone company) had a beta of .57 before it bought Warner Brothers Studios (a content maker and television show producer) with a beta of 1.11 . When doing the analysis for the acquisition of Warner should ATT use it own beta of .57 in calculating the cost of capital for the acquisition or should it have used the 1.11 beta for Warner Brothers Studios? Why?
As a follow on to the prior questions what should happen to the beta of the combined company after the acquisition. In otherwords should the combined beta be higher or lower than the .57 beta for ATT before the merger? Why?
It should use its own beta of 0.57. This is because the cost of capital is the opportunity cost of the funds. The acquiring company needs to assess its own opportunity cost and hence discount future cash flows from teh acquisition using its cost of capital. Hence it should use 0.57 as the beta.
Once the company has been acquired, it becomes a single entity. Warner Brothers has a very high beta of 1.1. This will impact the risk of the entire company after acquisition. Hence a higher beta should be used as the combined beta after merger.
ATT (the phone company) had a beta of .57 before it bought Warner Brothers Studios (a...
Read the Article posted below, then answer the following
questions:
Mergers & acquisitions are a major form of
corporate diversification strategy, identify and discuss the top
three reasons why most (50-60%) of acquisitions fail to create
shareholder value.
What are the five major components of “CEMEX
Way” and why has this approach been so successful in
post-acquisition integration?
In your opinion, what can other companies learn from
the “CEMEX Way” as a benchmark for acquisition
management?
Article:
CEMEX: Globalization "The...
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How can we assess whether a project is a success or a
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This case presents two phases of a large business transformation project involving the implementation of an ERP system with the aim of creating an integrated company. The case illustrates some of the challenges associated with integration. It also presents the obstacles facing companies that undertake projects involving large information technology projects. Bombardier and Its Environment Joseph-Armand Bombardier was 15 years old when he built his first snowmobile...