Question

Q29 Indicate the criteria for a good case study. [3 Marks]

Answer 1

Answer:

Here area unit the primary 3 criteria for choosing your best case studies to interact with your audience:

1. Notice a story that matches sort of a glove.

Here’s the factor with finding the simplest stories for your presentation: you want to do your analysis. Once you place it slowly in and do your analysis, you’ll grasp that stories can become a lot of compelling and relevant to your audience.

Your analysis ought to embrace a study of your audience's background and desires. You’ll be able to raise the promoter of the event; otherwise, you will review the previous year’s event to induce a decent grasp of the attendee profile. An excellent tip is to look for previous hashtags from previous events to induce a way of the sort of individuals who will attend your presentation.

2. Embrace diversity whereas staying relevant.

Analyze the event to search out WHO the opposite speaker's area unit and acquire a decent understanding of WHO the businesses and organizers area unit. Facebook and LinkedIn area unit rattling places to try to this analysis therefore you'll be able to build audience profiles that will assist you to notice stories that area unit relevant to them. If you were to talk with a women’s cluster, notice stories associated with women; if you're reaching to talk over with doctors, notice case studies on doctors or maybe chiropractors or dentists.

You want to seem as relevant to your audience as doable within the best means that you simply will. Assume in their perspective or from their walk of life; bring stories that permit your audience to run aboard the person among the case study. Telling stories that embrace diversity provides validity to your presentation. It’s regarding maximizing your chance by being as relevant as you'll be able to audiences that area unit male or feminine, young or previous, or from totally different races and nationalities.

3. Take them on a transformational journey.

People love an excellent failure story there's magic in transformational results that gets a crowd to shop for into the story, which can conjointly translate into sales. Your case study ought to be terrible results familiarized as a result of at the top of the day, your provider provides methods to induce them from purpose A to purpose B with success.

It isn’t a lot of a case study if you cannot establish the transformational changes from wherever the consumer began to wherever he's nowadays that ought to be wherever your audience needs to be added. The factors of transformational end up in a case study area unit vital as a result of the permit the audience to shop for into the opportunities that are accessible to them. They’ll relate to the start of a troublesome journey however gain hope, knowing that incredible results area unit waiting at the top of the road for them additionally.