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Understand your stakeholder(s): What interests does the stakeholder have in the successful achievement of the change...

Understand your stakeholder(s):

What interests does the stakeholder have in the successful achievement of the change you are seeking?

What are the benefits to the stakeholder?

What is required of the stakeholder to bring about the desired change?

What project activities might be detrimental to the stakeholder?

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Answer #1

What interests does the stakeholder have in the successful achievement of the change you are seeking?

Stakeholder wants to improve the performance of the company in the industry. This will ensure a long term success for it as well as higher revenues for the company which could impact its future growth. through change, if the company is moving towards the implementation of better efficiency and productivity, this would help the company to perform better in the market. Therefore, the stakeholder will be benefitted too through the changes made in the company.

What are the benefits to the stakeholder?

The benefits of the shareholder would be a better image of the company in society, higher revenues, earning more trust of the consumers, streamlining efforts which would increase efficiency and productivity resulting in higher profits.

What is required of the stakeholder to bring about the desired change?

The stakeholder must support the change agent and the management in brining and implementation of the changes in the business organization. This support is crucial for the success of the changes being proposed for the betterment of the organization.

What project activities might be detrimental to the stakeholder?

Those project activities which could ultimately impact the outcome for the business organization might be detrimental to the stakeholders. They need a positive or profitable outcome and hence, any kind of activities or inputs not resulting in an improved outcome will be detrimental to them.

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