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The proper Line of Business (LOB) strategy for a product early in the maturity phase of...

The proper Line of Business (LOB) strategy for a product early in the maturity phase of the product life cycle is:

(a) increase price to discourage sales

(b) cost leadership

(c) market focus

(d) product differentiation

(e) reduce quality to save money

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Answer #1

(d) Product differentiation is the proper Line of Business (LOB) strategy for a product early in the maturity phase of the product life cycle. It's being done in the hope that new customers will start to buy the product.

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