Question

1. When we see an ad for a brand we don't like, we may subconsciously misinterpret the new information about the brand to fit our negative views. This is an example of ___________________________________.

   		a. selective focus
   		b. selective retention
   		c. selective distortion
   		d. selective attention
   		e. selective generalization

2. You are looking to buy a new laptop. Given the high cost of most laptops and how much you would rely on the device for managing everything for school your _______________________ will likely be high.

   		a. purchase involvement
   		b. cognitive dissonance
   		c. decision processing speed
   		d. customer dissatisfaction
   		e. need recognition

3. You own a small accounting firm and your printer in the office just broke down. Realizing the old one was too slow, you go online to review the options available specifically comparing the printing capacity of available small-business style printers. This would be considered a(n) _______________________.

   		a. initiated purchase decision
   		b.modified rebuy
   		c. new buy
   		d. straight rebuy
   		e. routine decision making process

4. The company 3M sells a wide range of products to other businesses.  One of the company's business segments is packaging, shipping, and fulfillment. Sales of products in this category will depend on consumer demand for online shopping. When more consumers shop online, 3M will be able to sell, e.g., more Box Sealing Tapes. This illustrates that demand for these products is _________________________.

   		a. elastic
   		b. inelastic
   		c. joint
   		d. fluctuating
   		e. derived

Answer 1

When we see an ad for a brand we don't like, we may subconsciously misinterpret the new information about the brand to fit our negative views. This is an example of ___________________________________.

c. selective distortion

Reason: Selective distortion refers to the tendency of the people to misinterpret news to fit their already formed beliefs

You are looking to buy a new laptop. Given the high cost of most laptops and how much you would rely on the device for managing everything for school your _______________________ will likely be high.

a. purchase involvement

Reason: Since the laptop cost is high and the requirement is also high for school use, it means the student will have a high purchase involvement so that he makes a good decision.

You own a small accounting firm and your printer in the office just broke down. Realizing the old one was too slow, you go online to review the options available specifically comparing the printing capacity of available small-business style printers. This would be considered a(n) _______________________.

b. modified rebuy

Reason: Under modified rebuy, the consumer purchases the same product, but looks for better options like different features, sellers, price etc. in order to make a wise decision.

The company 3M sells a wide range of products to other businesses. One of the company's business segments is packaging, shipping, and fulfillment. Sales of products in this category will depend on consumer demand for online shopping. When more consumers shop online, 3M will be able to sell, e.g., more Box Sealing Tapes. This illustrates that demand for these products is _________________________.

e. derived

Reason: Since demand for 3M products are derived from the demand for online shopping by consumers, it makes the demand for 3M products as derived demand.