Question

A product that is differentiated with quality or reliability does which of the following:

Select one:

a. Lasts longer

b. A better “job”

c. Looks better than other products

d. Easy to find

Answer 1

The answer is a.

Product differentiation is the process of differentiating its products or services that provide unique features which are valued by the customers. It includes durability, aftersales service, quality, etc. Example - McDonalds.

The possible ways that physical products can be differentiated are:-

• The product can be differentiated based on its features or characteristics which can influence the function of the product.
• The product can be differentiated based on the quality of performance. This may be low quality product, average quality product and high quality product.
• The product can be differentiated based on its durability or operating life.
• The product can be differentiated based on its reliability.
• The product can be differentiated based on the fact that whether it is repairable or not.
• The product can be differentiated based on its appearance or design that can attract the customers.
• The product can be differentiated based on its price. This include high priced product, medium priced product and low cost products.