Question

Marketing analytics is the fastest growing area of marketing research. How do you think marketing analytic firms help organizations? Explain

Answer 1

Marketing analytics department of the firm measures and analyzes the impact of marketing techniques adopted by the firm and their net return on investment. It helps in analyzing what impact the digital and paper marketing is having on the firm’s sales and reputation and what return they are bringing. Based on the level of returns brought, it helps organization in deciding whether to carry on with those marketing investments or whether a policy change is needed.