Question

Suppose you conduct a contingent valuation survey based on the question “If a program to avoid...

  1. Suppose you conduct a contingent valuation survey based on the question “If a program to avoid future oil spills in the Gulf of Mexico would cost X dollars, would you support it?”. You have 4 versions of the questionnaire with different values of the program’s cost X: 5, 10, 15, 20. You obtain the following percentages of individuals who answer “yes” to the question.

Survey

Cost of program (X)

Percentage Yes

A

5

80

B

10

65

C

15

30

D

20

20

Assuming that your survey sample is representative of 100 million households, calculate the total willingness to pay (in million dollars) for the program using the method presented in class.

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Answer #1

According to the plotted graph, Total willingness to pay is calculated.

Total willingness to pay=Area AEFG +Area AIB + Area BKC + Area CLD + Area BIHJ + Area CKJL + Area DHGM

Total willingness to pay=(5-0)*0.8+(1/2)*(0.8-0.65)*(10-5)+(1/2)*(0.65-0.3)*(15-10)+ (1/2)*(0.3-0.2)*(20-15)+(0.65-0.2)*(10-5)+(0.3-0.2)*(15-10)+(0.2-0)*(20-5 )= $11.25M

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