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when a company establishes an outstanding reputation and has a competitive advantage because of it ,...

when a company establishes an outstanding reputation and has a competitive advantage because of it , the compa,y should record goodwillon it's financial statements. True/False?

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The statement is false.
         According to IFRS internally generated goodwill cannot be recognized as it is not an identifiable resource contolled by the company and that cant be measured reliably. It is not seperable from legal rights. Only goodwill that are purchased by the entity is only recognized in balance sheet.
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