Question

What is one of the four elements of the process cycle for customer relationship management?

Select one:

a. customer interaction

b. customer satisfaction

c. customer loyalty

d. customer profitability

e. customer support

It is possible today to calculate the total financial returns for each customer.

Select one:

True

False

What type of marketing analytics is being used when data is used from likes for posts on Facebook?

Select one:

a. Web analytics

b. retail analytics

c. demographic analytics

d. social media analytics

e. CRM analytics

What is one of the three major objectives of customer relationship management?

Select one:

a. customer service

b. customer acquisition

c. customer satisfaction

d. customer engagement

e. customer loyalty

Into the Abyss is an outdoor clothing company that is just starting to conduct analyses on new data. Which approach would be the appropriate first step before employing more complex analyses?

Select one:

a. descriptive analytics

b. predictive analytics

c. determinant analytics

d. prescriptive analytics

e. diagnostic analytics

Answer 1

1.C

2.True.

3.D. social media analytics.

4.A. customer service.

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