Question

Customer relationship management refers to the:

a) view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.

b) process of building and developing long-term relationships with customers by delivering customer value and satisfaction.

c) idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals.

d) links an organization has to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.

Jonas is a twenty year old student that needs to commute twenty minutes to get to campus. His car broke down and now he is looking for another car. He was intrigued when he saw an ad for a Ferrari. Which of the following is MOST likely the reason why marketing will not occur?

a) Two or more parties with unsatisfied needs

b) Desire and ability to satisfy those needs

c) Something to exchange

d) A way for the parties to communicate

Answer 1

Answer ; Option B is correct. Customer relationship management means that process of building and developing long term relationship with customer by delivering customer value and satisfaction. It means that approach of managing current and potential customers in a best possible manner as well as in order to provide maximum return from it.

Answer : Option B is correct. As when the desire and ability of the need has been not satisfied in best possible manner than it is resulted that the marketing is inapplicable when the person needs are not satisfied .