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Brand Management Brand communities can be very valuable for brands. a) discuss potential benefits that strong...

Brand Management

Brand communities can be very valuable for brands.

a) discuss potential benefits that strong brand communities can have for marketers. Use examples to illustrate your arguments.

b) discuss potential downsides that strong brand communities can have for marketers. Use examples to illustrate your arguments.

c) discuss the markers of a brand community. Please use examples in your discussion.

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