If middle-class consumers’ ability to buy is low and their needs are global, a company can develop which type of strategy to better serve them:
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Shape or localize |
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Reinvent the business model |
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Create a platform |
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Target niche |
If middle-class consumers’ ability to buy is low and their needs are global (Strategy: Target Niche)
If middle-class consumers’ ability to buy is low and their needs are Local (Strategy: Reinvent business model)
If middle-class consumers’ ability to buy is high and their needs are global (Strategy: Create a Platform)
If middle-class consumers’ ability to buy is high and their needs are Local (Strategy: Shape or Localize)
Answer: Option (D) i.e., Target Niche
If middle-class consumers’ ability to buy is low and their needs are global, a company can...
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