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regarding the ted talk with John Gerzema- the post crisis consumer, which of the 4 cultural...

regarding the ted talk with John Gerzema- the post crisis consumer, which of the 4 cultural shifts did you find the most interesting and why?
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Among the four cultural shift the most interesting one which i found is "liquid life". the reason why it stands out is that it shows that a how a consumer becomes clever and quick by managing his/her budget with the access of less that a person have around. Liquid life is the movement from Americans defining their success on having things to having liquidity which gave birth to a new type of consumption called Declasse consumption.This consumption makes the consumer spending nature carefree. some of the examples of this consumption are Madison Avenue where people are actually walking out of luxury boutiques with ordinary, generic paper bags to hide the brand purchases and Blue Collar Yacht Club where to get membership a consumer has to work there is the only condition.

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