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cording to Magretta (1998), which is NOT the right strategy of Dell’s customer strategy? It uses...

cording to Magretta (1998), which is NOT the right strategy of Dell’s customer strategy? It uses market segmentation to understand suppliers and forecast demands. It involves sales managers with lead customer to determine future customer needs. It organizes forums to stay close to the customers. It divides its market into fine segments to solve issues that customer regard important. It is mostly pull strategy.

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Answer #1

Here, correct answer is It uses market segmentation to understand suppliers and forecast demands.

Explanation:

Question has asked about that according to Magretta (1998), which is NOT the right strategy of Dell’s customer strategy, right customer strategy could include like determining future customer needs, stay more close to customer community, work on pull strategy and solve various issues at the customer’s end, however the option understanding suppliers and creating demand forecast, is not the right strategy of Dell’s customer strategy, thus, this option is correct,

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