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Business studies

Marketing starts from 

a) advertising the product

b) personal selling

c) identification of customer needs 

d) none of these

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Answer #1

Identification of customer need is the correct answerCustomer Needs Identification is the process of determining what and how a customer wants a product to perform. Customer Needs are non-technical, and they reflect the customers’ perception of the product, not the actual design specifications, although frequently they are closely related. This chapter will cover methods of Customer Needs Identification, a case study, and some direct applications of identifying Customer Needs.

answered by: Vijayan
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