Question

Can you answer questions 1 and 2 about this Product: Volkswagen Jetta

       II. Marketing Plan

1. Situation analysis

1. what is the description of the Volkswagen Jetta's present target market and the position it holds in that market. It includes information about the market, product performance, distribution system and competitors. The following should be included:

2. Write a description of the market that will define the market and its segments, and a description of consumer needs and the environmental factors that may affect their buying patterns.

3.Write a description of the product/service being offered by the company at present. It should include sales levels, price and the product’s profit margins.

Answer 1

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Volkswagen Jetta Brand Analysis
Parent Company	Volkswagen
Category	Sedan
Sector	Automobiles
Tagline/ Slogan	Not nearly as expensive as it looks
USP	A stylish car with powerful performance
Volkswagen Jetta STP
Segment	Car users looking for style and performance
Target Group	Young executives and businessmen
Positioning	Positioned as a car with great performance blended with style

Volkswagen Jetta SWOT Analysis
Strengths	Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Volkswagen Jetta. Strengths are: 1. Extremely well crafted exteriors providing it a sporty look 2. Available in diesel engine which provides improved mileage at a lower cost 3. A relatively powerful performer equipped with standard safety features 4. Owned by a highly renowned and reputed car manufacturer 5. Good branding and advertising 6. Over 10 million Jetta’s sold globally 7. Active participation in motorsport events
Weaknesses	Here are the weaknesses in the Volkswagen Jetta SWOT Analysis: 1. Slightly expensive and Higher maintenance cost compared to same segment cars 2. Unable to attract the expanding middle income class in emerging economies
Opportunities	Following are the Opportunities in Volkswagen Jetta SWOT Analysis: 1. Expanding automobile market 2. Acquiring partnerships with automobile business entities 3. Providing features to attract specific country markets
Threats	The threats in the SWOT Analysis of Volkswagen Jetta are as mentioned: 1. Increasing fuel costs 2. Impending recession which can adversely affect automobile industry 3. Intense competition from giant automobile manufacturers
Volkswagen Jetta Competition
Competitors	Below are the top 3 Volkswagen Jetta competitors: 1. Honda Civic 2. Maruti Kizashi 3. Chevrolet Cruze