Question

What is environmental scanning and describe how the environment affects marketing in relation to the automobile detailing business

Answer 1

Environmental scanning is the method in which a company gathers and analyses data on its external environment on a continuous basis. When making marketing decisions, there are six main categories of environmental data to consider. These are social forces, demographic forces, economic forces, forces of technology, political and legal forces, and competitive forces.
SOCIAL FORCES: Potential customers include both car dealerships and private customers such as families in the automotive detailing business.

ECONOMIC FORCES: For the high and low points of buying during the year, the automotive industry needs to be evaluated. For starters, people don't tend to buy new cars during December, causing the industry to slow down. This also affects the number of customers in the detailed business.
POLITICAL AND LEGAL FORCES: Car detailing should be aware of environmental and zoning laws that may vary from one state to another.

COMPETITIVE FORCES: Competition from foreign firms is relatively low, as the automotive detailing business is a personal service. There may be competition from other companies in the area, however.
When increasing customers in the automotive detailing business, there are several marketing procedures to consider. Getting started is particularly difficult for smaller businesses. Personal selling is one of the most important marketing tools used. Sending a person with fliers from one car dealer to the next is a good way to promote the business.

In the automotive detailing industry, the external environment affects advertising, as automotive detailers are dependent on car dealerships. If business is slow for dealerships, the detailed business will be hurt.
If there is a lot of competition in the area, the company will have to focus on marketing their business over the others. A company's size and credibility can also affect the company.
There are many marketing factors that can affect the operation of the automotive industry.