2. How should a small entrepreneurial company engage in environmental scanning? To what aspects of the...
2. How should a small entrepreneurial company engage in environmental scanning? To what aspects of the environment should management pay most attention?
Homework Answers
The small company needs to be constantly monitoring its environment, but the process should be reasonably informal with the minimum of paperwork. Since most small businesses tend to be local in orientation, managers must pay close attention to developments in the local community and to competitive activities. Employees need to be constantly asking customers for feedback or suggestions - this is probably the most important source of new ideas and information about competitors.
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1. How will you safely move this patient from bed to chair and
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attention?
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