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Perform an internal and external SWOT analysis for the company LyKables. Should be the first result...

Perform an internal and external SWOT analysis for the company LyKables. Should be the first result via a Google search. This is the second posting of this question.

PLEASE DO NOT POST what a SWOT analysis is, I know what it is I am asking to perform a SWOT analysis on the selected company based on what is readily available online to the public.

More information found at: http://lykables.com/

That is the only source I have for this assignment.

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Answer #1

Strength: Lykables is a new innovative concept which is not in the market yet, with no competition as of now, exploiting this strength with the right tools can be profitable for Lykables

Weakness: Although the concept is unique, the target audience for the product is going to be limited & only till the trend lasts.

Opportunities: As social media craze is growing amongst the youth, specially musical.ly, it is the right time to exploit this trend before it fades away like other trends.

Threats: In this competitive environmnet, any competitor can come up with the same product and cause a major blow to the sales.

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