Question

There are several examples of the SWOT analysis online (use any search engine to find them by searching for "SWOT analysis"). Find one that you feel is particularly effective, and provide the URL where it can be found online, or attach it to your post. Then, in the body of your post, comment on how well you think the analysis distinguishes internal from external factors. What do you see as the importance of the SWOT analysis you have shared for a strategic planning process that this organization might undertake?

Answer 1

answer-

Yes, there are may SWOT analysis examples for any company which we can find online. so there is one company i want to discuss and its SWOT analysis which is Nike.

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

the SWOT analysis of Nike describes the internal factors which shows the strengths and weaknesses of the company and how company can control them. also this analysis shows some external factors in terms of opportunities and threats to its business which can be good if proper strategy implemented to exploit those opportunities and reduce those threats in the external environment.

Like Company has strengths in its brand recognition because it has good global brand image for its products also company involves in low cost manufacturing by outsourcing its manufacturing outside countries where it can have low cost labor.

the weaknesses which company has poor image related to labor practices because this company has image that its workers are not paid fairly and they work more than specified hours and does not get paid which builds a negative image. also company still having low cost manufacturing charges high prices for its shoes and other products.

These are internal factors means Nike company can manage them. for example company can do PR and do CSR activities to improve its negative image into positive one.

Company has factors which are present in external environment and poses threats like emerging markets in foreign countries where the company has not introduced its products like India and Brazil, have the potential to drive future earnings growth. While China accounted for roughly 9% of 2014 revenues, the company believes this figure will rise as it continues to enhance its brand image there .

Company has opportunity by investing more and more in R&D to make its products more modern, high quality and innovative which its competitors like reebok,Puma, etc do not provide.these competitors are threats to this company which are not in control of nike but company can make strategies to reduce the impact of threat.

This SWOT analysis is important for strategic planning process because this analysis has factors which company mainly like Company has threat from competition factor so it can make strategy to innovate its products or use low cost price to its products to increase its sales.

Link-https://www.gurufocus.com/news/325905/nike-analysis-of-strengths-weaknesses-opportunities-threats

*hope above answer would help you.