Question

Why is it necessary for companies to use IMC to reach their desired audience? Give examples to support your response.

Answer 1

Answer: As in the question states about the use and necessary for companies to use IMC to reach their audience that all things about IMC and example too given below as---

IMC(Integrated Marketing Communications): It is a tool or we can say a concept in which company convey a message through the communication medium that has the information about the product, which travels through the channel and has reached to the target audience who give the company profitable and loyal customers.

Necessary or importance for companies to use IMC:

• It is critically important to the companies to use IMC which make the organization helps to give information of their newly launched product as well as helping to reach their interested audience and make the communication channel effective with the most efficiency.
• It also ensures that the companies into the competitive market have to achieve all form of communication with the effective manner with the proper channel that makes sure the communication should be interlinked and reached the product information to the loyal customers.
• It is integrated or interlinked with the all tool which is used for communication to their audience also do aware about the product through proper channel or medium that makes the audience attractive and achieve their goal with a very profitable business.

Example: If I can take a company that sell shoes for a youngster like Nike. comapny use to do advertisment into the newspaper or also into the internet of all connected or business sites that helps to reached the new product information to the audience with the channel that should communicate with this regard in a effective manner, that has effecient and most effective mathod for win audience and make customer loyal with their brand or product quality and effectiveness.

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