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Which of the following is not characteristic of a broad differentiation strategy? A. Aggressive marketing B....

Which of the following is not characteristic of a broad differentiation strategy?

A.

Aggressive marketing

B.

Above average automation

C.

Targeting multiple segments

D.

Above average prices
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Answer #1

Answer

B) above average automation

(Broad differential strategy involves targeting multiple segments, with unique products, and charge a premium price. It also uses aggressive marketing.

Above average automation is applied to the processes, for generating quality outputs. Thus it is not a characteristic of broad differentiation.)

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