Question

Why is it important for managers to include social responsibility and environmental responsibility along with goals to increase profits in their strategic planning?

Answer 1

It is quite important for managers to include environmental responsibility and CSR along with goals to increase profits. The managers can increase the image rating or brand reputation of the company by focussing on the environment and getting into corporate social responsibility. It includes taking care of public welfare and providing sustainable products to customers. These activities help the company to earn goodwill, brand value, and support from local people. The government also provides certain reliefs to those companies that are socially active. It also helps the company to have a loyal customer and client base as people like to be associated with a company that takes care of society and the environment.