Question

Develop an ideal customer profile for three Dell Customer groups( a supplier, a global business, and a consumer)

Answer 1

Ideal customer Profile:

Supplier:

1. Mid size business : The supllier must be running a mid size or above business, so that he can add Dell to his product range.
2. Market positioning: Payment of supplier must be on time and his market standing must be creditable.
3. Smart seller: The capability of selling Dell products smartly, highlighting its USPs.
4. Geographic : The locality of the supplier must be accessible and easy to find by customer.

Global Business

1. Company must have a significant global presence.  
2. Company must have its presence in countries where Dell support is present
3. Company must be able to buy variety of products depending on features and usage by its employees of diffrent levels and functions
4. The company must have a huge number of employees and high rate of hiring so that maximum new machines are ordered for new employees

Consumer

1. Target Customers: It is very much important to target the correct customers age.The message can be pass on young one can not be forwarded to old person.Young people like to experiment and try new tools while the elder people gets fussy about their style.The target customer for dell should be till 40 years .
2. Geographical : Customer location should be valued. If a person stays in area where immediate Dell support is present, would be ideal
3. Sociological : The customer must be willing to spend and invest in a Dell machine which suits his requirement the best. He must also be technology savvy as Dell keeps evolving with new products .
4. Brand awareness: Customer must be well aware of USPs of Dell and also can discriminate the best pick for him .