Question

1. Explain the tem (10) Key Success Factors in Contemporary Selling

Answer 1

Selling is the most important part for every business. This is a stage where the product or services actually reach to the customers. Hence, while selling the products to customers certain factors mentioned below should be considered for a successful selling-

1. Selling department- It is necessary to form a separate selling department in an organization whose main focus should be on selling activities. This may results in formation of efficient selling strategy.
2. Skilled people- Selling department should consist of skilled and experienced people, ideas and thoughts of who may be incorporated in selling strategy.
3. Research- Selling requires a an accurate research of preferences of customers, target markets etc. This may results in successful selling.
4. Social marketing- Today’s youth devotes large part of their time on social media. Hence social media can be used for advertising.
5. Stakeholders- It is important to focus on right opportunities and right stakeholders. This will ensure the better utilization of resources and leads the company to be cost effective.
6. Advertisement- Selection of write type of advertisement strategy plays a great role in selling. Because, if the correct information doesn’t reaches to their customers on time, then they will show no interest in the product.
7. E-commerce- In today’s era, e-commerce business is growing rapidly. Some people prefers online shopping more. Hence, this is a good factor which should be considered while forming a selling strategy.
8. Ethical- Every business should opt ethical practices while selling their products. This may attract more and more customers.
9. Feedback- Feedback of almost every customer shall be considered. This helps in improving the future performance.
10. Exciting Offers- Certain offers shall be provided to the customers in the form of discounts, vouchers etc. This will increase the sales as more customers would be there to purchase the product.