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Why are large,multinational firms more likely to be concerned about CSR?Why are lifestyle brands more susceptible...

Why are large,multinational firms more likely to be concerned about CSR?Why are lifestyle brands more susceptible to CSR than companies that seek to compete with a business level strategy of low cost?
Chapter 11 strategic corporate social responsibility 4th edition
business   Operations-Management   
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Their worldwide impression is bigger and they are increasingly powerless to investigation and analysis from open, government, industry and administrative bodies. They have more impact politically and financially than little firms and along these lines have a bigger social obligation. They benefit more from the network they work in.

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